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Title: Understanding public perspectives of wildfire risk
Author: McCaffrey, Sarah
Source: In: Martin, Wade E.; Raish, Carol; Kent, Brian, eds. Wildfire risk, human perceptions and management implications. Washington, DC. Resources for the Future: 11-22.
Description: In recent years, heightened attention to the social dimensions of wildfire has led to increased discussion of wildfire risk. One focus has been on the need to enhance the wildfire risk perception among homeowners living in high fire hazard areas. The underlying supposition is that once they understand risk, homeowners will then take action to reduce their exposure. This is based on two assumptions: that definitions of wildfire risk will be consistent across groups and that increased risk perception will necessarily lead to taking action.
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McCaffrey, Sarah 2008. Understanding public perspectives of wildfire risk. In: Martin, Wade E.; Raish, Carol; Kent, Brian, eds. Wildfire risk, human perceptions and management implications. Washington, DC. Resources for the Future: 11-22.
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